Monday 19 August 2019

Peugeot announces new agency line-up in GCC

UAE, April 3, 2019

French carmaker Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up.

Peugeot has appointed new agencies to handle its public relations, social media and creative, with the aim of raising awareness of its range of high-end mainstream passenger cars and commercial vehicles.

This announcement comes as the Peugeot 308 hatchback was recently named ‘Best Hatchback’ at the 2019 Middle East Car of the Year Awards.

Reham Eldidi, regional head of marketing - GCC Region, Peugeot Middle East, said: “The Peugeot brand is embarking on a new journey in the region and it is very important that we have a strong team of experts who can strengthen awareness of our brand and build its reputation.”

“This is an incredibly exciting time for us, as we are introducing some fantastic products to the region and I’m sure, with the support of our new agency line-up, you will be seeing a lot more of Peugeot in the future,” he added.

Handling public relations, sports and automotive experts, performance communications, has been engaged to handle all aspects of media relations for the brand.

With offices in London (UK) and Dubai (UAE), and 10 years’ experience in the region, performance has worked with some of the biggest automotive players in the industry.

From launching new products, managing major events and creating memorable and engaging brand stories, performance’s team of passionate ‘petrol-heads’ bring a wealth of automotive knowledge to the Peugeot brand.

Science & Sunshine has been appointed at Peugeot’s creative agency.

Science & Sunshine has extensive experience in the automotive industry, especially in revitalising and relaunching brands in the region. With Peugeot’s comeback in the region well underway, and with an exciting line-up of future-ready vehicles, Science & Sunshine’s strategy for a fresh and disruptive approach will bring the brand back into hearts and minds of motorists, and importantly, back onto the roads.

Managing Peugeot’s social media is Socialeyez. Established in 2010, Socialeyez will bring its award-winning conceptually creative ideas to life using insights-driven strategies.

With a ‘challenger’ mentality, the agency is well-matched to help drive Peugeot’s comeback in the region through its owned channels and grow its presence and community of advocates online, it added. – TradeArabia News Service


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