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All-new Duster

Renault logs 3.54pc market share in ME in Q1

DUBAI, May 26, 2019

Renault Middle East has achieved 3.54 per cent market share in the Middle East during the first quarter of the year, a growth of +0.53 points in comparison to the same period in 2018.

This in accordance saw Renault, the No 1 European brand in the Middle East; achieve a sales volume increase of 23 per cent when compared to Q1 2018, in an overall car market slightly growing by 4 per cent.

The main contributor to this growth in GCC is the all-new Duster, which saw a 100 per cent increase in sales volumes compared to the previous model over the same period last year.

Marwan Haidamous, managing director, Renault Middle East, said: “The Q1 2019 marked a good start to the year, as we executed a differentiated strategy of focusing on innovation to generate a solid performance across our business. Our digital initiatives are enhancing revenue quality and creating network competencies that will help us take advantage of growth opportunities and enhance our future performance.”

With a strong focus on the digital customer experience, Renault Middle East is taking steps to further its customers’ experience easier and more convenient – both in terms of retail and aftersales customer service, a company statement said.

Renault Middle East has set new standards in terms of lead response times –it responded to all online enquiries within one hour from February onwards. As a result, sales generated from online leads increased by 50 per cent compared to the same period last year.

In addition, a new home test-drive program, ‘Renault Anywhere’, was launched in Saudi Arabia, then Dubai, offering a digitized and simplified3-step customer journey – customers can now log on to the website and choose a model, pin their location and select a date. Customers can order a Renault test drive to their home or office location, or anywhere else they wish.

With growing new vehicle sales in the region, Renault Middle East is also focusing on delivering the most convenient and cost-effective aftersales solutions to its customers driven by a vast network of distributors and market proximity. This enables it to offer a range of competitive maintenance packages available in all showrooms and fixed menu pricing to ensure greater convenience in all service centres and on its My Renault App.

Renault Middle East hosted its annual Aftersales Seminar in Morocco in February this year, gathering participants from its network of distributors from across the region to outline a new strategic aftersales roadmap, to address customer needs in times of fast changes within the industry and the markets.

Renault Middle East’s ambition to remain the region’s number one provider of mass market electric vehicles is still very much on track, leading to Renault Zoe winning the highly-coveted 2019 Middle East Car of the Year Award in the electric vehicles category, the statement said. – TradeArabia News Service




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