Saturday 18 January 2020

Chevrolet launches Silverado cab line-up in Mideast

DUBAI, July 4, 2019

The 2019 Chevrolet Silverado regular cab line-up, underpinned by the RST and Trail Boss trims exclusively available for the region, has been launched in the Middle East.

Ahmed Soudodi, head of Brand at Chevrolet Middle East & Africa, said: “The Chevrolet Silverado regular cab line-up has already garnered huge acclaim from truck fans across the region since its launch earlier this year, with excitement steadily building around our RST and Trail Boss Middle East exclusive trims. We pay careful attention to what our customers want, putting them at the heart of our business, and we are proud to be able to offer them even greater choice in purchasing a pickup that truly matches their lifestyle.”

“The Silverado RST and Trail Boss will continue to win over hearts in the Middle East. We have a hundred years of truck expertise behind us and with models like the 2019 Silverado we are confident our legacy will extend into the future,” he added.

The 2019 Silverado RST and Trail Boss regular cab models are available with a 5.3L V-8 engine mated with a 6-speed automatic transmission. Stronger and more capable than ever, the 2019 regular cab line-up features a roomier interior with individual buckets seats, and exceptional safety technology without compromising the Silverado’s legendary off-road performance and all-around versatility.

Both models also offer a range of standard active safety features designed to aid driver awareness. Keeping safety at the heart of every Chevrolet product, the 2019 Silverado regular cab line-up boasts standard preventative active safety features including the Blind Spot Indicator, Rear Cross Traffic Alert, Front and Rear Park Assist.

The 2019 Silverado RST and Trail Boss regular cab models also boast a host of connectivity and convenience features including the 8 inch high definition Chevrolet Infotainment 3.0 system as standard, along with Apple CarPlay which allows users to connect their smart phone to make calls, send messages and stream music using natural voice commands, supported by wireless phone charging capability for compatible phones. Chevrolet Infotainment 3.0 is also standard on other regular cab variant trims, with a 7-inch screen on the base and 8- inch on the LT.

Every truck customer is unique and with a full catalogue of over 115 accessories, the 2019 Silverado regular cab line-up offers more personalization choices than ever before. Chevrolet’s wide range of truck accessories will ensure customers build their ideal truck, a Silverado best suited to their personalities and lifestyle.

The 2019 Silverado regular cab models are now available at Chevrolet dealerships across the region with a MSRP (manufacturer suggested retail price) starting at Dh106,800 ($29,070) for the base model with the Trail Boss and RST MSRP starting from Dh152,700 and Dh158,000 respectively. – TradeArabia News Service


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