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Lexus Design Award open for entries

UAE, August 19, 2019

Lexus International has announced a call for entries for the eighth edition of the Lexus Design Award 2020.

Lexus International is calling talented creators to submit their entries to its annual design competition. The prestigious award provides a unique platform for aspiring designers to demonstrate and further develop their talents, said a statement.

Founded in 2013, the programme continues to evolve and inspire innovations in design that lead to a better tomorrow, and each year has seen a steady increase in the number of entries from across the world. Last year, creators from 65 countries submitted 1,548 design proposals, many of which leveraged the power of technology.

Inspired by its “Design for a Better Tomorrow” directive, Lexus is looking for design that goes beyond the mastery of shape, form and function, and anticipates the future needs of individuals and society, by incorporating three principles fundamental to Lexus; Anticipate, Innovate, and Captivate.

Yugo Miyamoto, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, said: “We are excited to launch the eighth edition of this celebrated award and invite ground-breaking and captivating entries from emerging creatives who will benefit from this opportunity to translate their ideas into new possibilities under the expert guidance of acclaimed professionals.”

“Breaking conventions and going beyond the boundaries of imagination are at the heart of Lexus’ approach to design, and the Lexus Design Award offers us an opportunity to take this approach forward and continue our passion for creating amazing experiences that ignite the emotions,” Miyamoto said.

“We would like to thank all of the design enthusiasts and past participants for contributing to the long-standing success of this programme and inspiring Lexus and this year’s entrants to scale new heights of creativity,” Miyamoto added.

In early 2020, Lexus will announce the six finalists who will go on to participate in an extraordinary and exclusive mentorship programme in New York City, under the guidance of prominent design leaders from a variety of design fields. With an individual production budget of up to JPY3 million ($25,000), each finalist can develop their design concept into functional prototypes, which will be exhibited at the Lexus design installation at Milan Design Week 2020.

The Lexus Design Award will conclude with the announcement of the Grand Prix winner following the presentation of prototypes by each of the six finalists on a world stage during Press Day at Milan Design Week.

The complete list of Lexus Design Award 2020 judges and mentors will be announced in the fall of 2019.

Entries to the Lexus Design Award 2020 competition will be accepted through October 14. Please visit LexusDesignAward.com for additional information, it stated. – TradeArabia News Service




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