Monday 13 July 2020
Story launches UAE's first car subscription platform

DUBAI, September 30, 2019, a UAE-based smart mobility transportation network company, has launched "Microlease", the regions first car subscription service.

Microlease by is a flexible and convenient on-demand monthly car subscription service that offers a new alternative to owning or leasing a car with option to switch cars every month as per the requirement with no long-term commitments. partners with car manufacturers, dealer networks and leasing companies to offer a complete range of cars starting from economy, mid-size saloons, Compact SUVs, MUVs and 4x4 SUVs to serve its customers.

Elaborating on the 'Microlease' initiative, Soham Shah, founder and director,, said: "Microlease is one of our custom-designed products for the region that would offer unprecedented flexibility to customers for on-demand monthly car subscription starting from one month going up to 36 months with monthly rates starting from Dh999 ($271.9) per month. This subscription is open to all and can join by making the first reservation online on our website or mobile interface or just by giving us a call."

"Microlease is a game-changer for the automotive industry and is the future of on-demand car leasing for the millennials," he said.

Microlease is packed with a host of benefits such as no long-term commitments, no subscription fee, no Etihad bureau check, no early termination penalties and no security cheques, with an option to swap vehicles when needed. The prices include 24x7 RSA, service and maintenance, as well as replacement, thereby ensuring complete peace of mind to the customers. The company offers flexible payment options using credit or debit card and zero security deposit on select car models. platform currently operates a fleet of 600 cars on road and intents to reach 1,000 cars by the end of 2019. The company also has plans to add 3,000 cars exclusively on the Microlease platform and to expand its services across GCC. - TradeArabia News Service


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