Global auto giant Nissan today (December 22) announced a substantial investment to provide advanced technologies and equipment for its factories around the world.

These innovations will help deliver a new generation of electrified and intelligent automobiles that embody the company’s Nissan Intelligent Mobility vision, while also making production operations more flexible, efficient and sustainable.

Following an initial investment of about 33 billion yen ($301 million) at the company’s Tochigi Plant in Japan, with work to finish in 2020, the technologies will be rolled out across factories globally.

Since 1933, Nissan has honed its ability to mass-produce vehicles to the highest possible standards. Over the same period, the company’s takumi master technicians have perfected a range of complex or delicate processes requiring a high degree of craftsmanship, said ths statement from Nissan.

This latest investment represents a necessary rethinking of conventional car-making and tackles the structural and technical challenges of producing vehicles that will lead the industry in a new era of electrification and intelligence, it stated.

"We’re facing an unprecedented evolution in the capabilities of our vehicles," remarked Hideyuki Sakamoto, Nissan’s Executive Vice President for Manufacturing and Supply Chain Management.

"Our job is to make this evolution a reality by rethinking how we build cars. This will also mean shifting the efforts of our expert technicians from techniques they’ve already mastered to new, unexplored areas," he added.-TradeArabia News Service