Wednesday 20 January 2021

Land Rover Defender 110 makes its Mena debut in Bahrain

MANAMA, March 15, 2020

Bahrain-based Euro Motors Jaguar Land Rover has officially announced the Middle East and North Africa (Mena) launch of the new Land Rover Defender 110, thus expanding its spectacular line-up of Land Rover models in the kingdom.

Touted as one of the toughest and strongest Land Rover vehicles ever made, Defender 110 with its unique unibody architecture, is the new-generation model which represents the brand’s 70 years of innovation and improvement allowing extensive customization for off-road ruggedness and on-road comfort.

The world’s most iconic 4x4 reimagined for the 21st century marks the introduction of Jaguar Land Rover’s most advanced electronic architecture and infotainment interface yet, with always-on 4G and 5G, plus voice activation and over-the-air-software upgrade capability, said a statement from Euro Motors Jaguar Land Rover.

With Bahrain hosting the first launch of the Land Rover Defender 110, the new model is being showcased at high traffic dominated public spaces and large-scale community events.

This includes a display at The Avenues Bahrain mall until March 17 and Bahrain City Centre mall between March 26 to April 30. Customers can also visit the Euro Motors Jaguar Land Rover showroom between March 23 to 25 for a peek and starting from March 31 onwards, the customers can start booking the new Land Rover Defender 110 for test drive experiences, it stated.

Priced at BD20,300 ($53,520) onwards, the Land Rover Defender 110 is available with 5+2 seating in a choice of four distinct Accessory Packs (Explorer, Adventure, Country and Urban), and 170 individual accessories, it added.

Euro Motors Jaguar Land Rover said the Defender range of models, with annual volume growth of 20%, is expected to add more momentum to the Land Rover portfolio in Bahrain which has been witnessing constant year-on-year growth.

The new Defender 110 has generated enormous interest amongst customers in Bahrain who are looking for its legendary off-road capabilities combined with on-road comfort, luxury, and convenience with several inquiries generated during its pre-booking campaign, it added.

On the Mena launch, General Manager Stephen Lay said: "Euro Motors Jaguar Land Rover is really excited to have finally brought the new Land Rover Defender 110 on Bahrain’s roads. A true Land Rover hallmark, this has been re-engineered to withstand extreme conditions with a user-friendly interior equipped with safety and infotainment technology."

"It is powerful, efficient and safe for the entire family with the modernism and confidence it brings on board, which we hope the car enthusiasts in Bahrain would be happy to experience," explained Lay.

The new Land Rover Defender 110 is a highly talked about model which has been making its presence at several international motor shows including the Dubai International Motor show last year.

"With the new Land Rover Defender on roadshow across the island, we invite our customers and auto enthusiasts to register their interest in test drive experiences and visit our showroom for advisory on a whole range of customisation options," he added.-TradeArabia News Service


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