Friday 15 January 2021

Genesis debuts luxury flagship SUV in MEA

DUBAI, November 26, 2020

Genesis Middle East & Africa has officially launched The GV80, its first sport-utility vehicle.  The “G” in the GV80 marquee represents Genesis and the "v" means versatility that only a Genesis SUV can offer.

The production GV80 realizes the vision of the GV80 Concept first shown at the 2017 New York International Auto Show.

The GV80 SUV joins the line-up alongside the G70, the All-new G80 and G90 sedans with more than a common thread of design identity. The interior and exterior styling of GV80 was the result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

“We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Creative Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

Signature Genesis design elements are immediately visible on GV80, from every vantage point. The Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence. The Quad Lamps, which flank the Crest Grille, are made possible with sophisticated lighting technology.

“The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity," Donckerwolke said. “Two lines will come to define Genesis.”

The G-Matrix pattern that appears in light fixtures throughout the exterior is inspired by beautiful orchids seen when diamonds are illuminated by light. The pattern also appears on the available 22-inch wheels.

The body structure of The GV80 is enhanced with hot-stamped, high-strength steel, as well as lightweight aluminium used on the doors, hood, and tailgate that allow it to achieve competitive curb weight.

The interior of GV80 focuses on “the beauty of white space,” characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of The GV80, with the G-Matrix pattern as a motif.

“We were able to express a luxurious feel for the interior of The GV80 through reductive design and channelling the Korean roots of the Genesis brand,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “The concept of the ‘beauty of white space’ is a hallmark of Korean design.”

The GV80 features the world’s first application of Road Active Noise Cancellation (RANC) technology, which dramatically reduces road noise while driving. Based on the science of digital signal processing, RANC overcomes the limitations of existing noise control technologies that rely on physical technology, such as materials and body structures, to quiet the cabin. RANC generates sound waves of opposite phases in 0.002 second by analyzing road noise in real time, dramatically reducing irregular, simultaneous road noise.

Other features found in The 2021 GV80 SUV are the Ergo Motion Driver’s Seat that contains seven air cells to reduce fatigue from long hours of driving. One-touch comfort control, adjustable from the front row that allows for limousine-level relaxation in the second-row seats. Also, heated and ventilated seats are available. – TradeArabia News Service


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