Monday 19 April 2021

A Lexus convertible

Six finalists for Lexus Design Award 2021 revealed

AMMAN, February 18, 2021

Lexus International has recently announced the six finalists of the Lexus Design Award 2021, each of whom will enjoy a once-in-a-lifetime experience and mentorship from renowned design leaders as they prototype their ideas with a budget of over $28,000 per project. The finalists were selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries worldwide.
This year marks the ninth edition of the Lexus Design Award, which was established to support up-and-coming creators to demonstrate and further develop their creativity. The programme recognises fresh design talent and showcases their innovations on a prominent and respected international platform. While selecting this year’s six finalists, judges looked for innovative ideas that embodied the three key principles of the Lexus brand - Anticipate, Innovate and Captivate - with an emphasis on design that leads to a better tomorrow.
The Lexus Design Award 2021 finalists are CY-BO, sustainable, reusable packaging material that can be assembled like cells, by Kenji Abe (Japan); Heartfelt, a device that enables virtual hugs, by Gayle Lee and Jessica Vea (New Zealand and Tonga, based in New Zealand); InTempo, mitts that may help distract from stressful situations by novel usage of rhythm and music, by Alina Holovatiuk (Ukraine); KnitX, digital 3D knitting of functional, electronic textiles for multi-modal visual, auditory and tactile material interaction, by Irmandy Wicaksono (Indonesia, based in USA); Solar Desalination Skylight, a device that uses seawater to create natural diffused light, drinking water and leftover salt for energy creation, by Henry Glogau (Dual New Zealand and Austria, based in Denmark); and Terracotta Valley Wind, a terracotta evaporative cooling system for subway stations utilising train-induced wind to function, by Intsui Design (China, based in Japan).
Kei Fujita, Chief Representative of Middle East and Central Asia Representative Office, Toyota Motor Corporation, said: “Our six finalists have embarked on an inspiring journey as they harness their creativity to develop forward-thinking solutions that can shape a better future for all. I’m extremely impressed by the standard of entries considering the challenges presented by the pandemic; a global event that has truly demonstrated the importance of innovation.”
Fujita added: “This unique platform empowers the next generation of creators and reflects the passion for design and craftsmanship at the heart of the Lexus brand. I would like to thank everyone involved in the success of the Lexus Design Award, together with our customers around the world, for their constant support on our drive to create amazing experiences.”
In mid-January, the six finalists participated in a five-day workshop with the four Lexus Design Award 2021 mentors - namely Joe Doucet, Sabine Marcelis, Mariam Kamara and Sputniko!. The mentors’ passion for nurturing young talent, combined with a richly challenging curriculum, resulted in highly instructive and productive sessions that fully engaged both the finalists and the mentors.
The finalists will continue to work with the mentors as they develop their prototypes toward the Grand Prix selection. A judging panel featuring renowned design leaders Paola Antonelli, Dong Gong, Greg Lynn and Simon Humphries will select the Grand Prix winner in April 2021 based on their final prototypes and presentations. -- Tradearabia News Service


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