Wednesday 21 April 2021

New Audi Q5 arrives in Saudi Arabia

RIYADH, March 7, 2021

The new Audi Q5 has arrived in Saudi Arabia at the showrooms of Samaco Automotive Company, the exclusive distributor of Audi in the kingdom.
One of the bestselling SUVs in the premium mid-size segment on European markets for years has now been made even better and even more attractive, the company says.
The optimized Q5 combines a sporty character with excellent everyday usability and comes with a wide array of infotainment and assistance options. The sharpened exterior design of this highly successful model emphasises the Q identity and boasts a rear light cluster featuring digital OLED technology for the first time worldwide.
Neil Lines, General Manager of the Audi brand at Samaco Automotive, said: “The Audi Q5 is one of the most important models offered by Audi in KSA, as it is a luxurious medium-sized utility vehicle, and it is one of the most sought-after categories in the Saudi market. We are excited to welcome the new Audi Q5 – a model which is characterized by modern technologies, luxury and powerful performance.”
The exterior design
The strong Q identity characterises the exterior of the Audi Q5 with its expression of power, robustness and safety. In executing the exterior update, Audi designers further emphasised this look and feel with a series of distinctive details. The octagonal Singleframe is now shallower and appears wider than before. The side air intakes have grown in height and are now structured by trapezoidal insets. The upper section of the LED headlamps features a new signature for the daytime running lights. Viewed from the side, the Q5 now has lighter look with greater ground clearance thanks to the redesigned sill insert. 
At the rear end is a new trim element between the light clusters and a new diffusor insert with a horizontal fin. There are two optional design lines. The advanced line comes with chromed vertical ribs in the Singleframe, along with under-ride guards beneath the front and rear bumpers in silver instead of black. The S line comprises a sporty honeycomb in the Singleframe and a chrome strip framing the rear diffusor.
Two of the 12 available paint colours are new – district green and ultra blue. The black
trim package is available as an option. 
The interior design
The horizontal emphasis of the interior design conveys a feeling of expanse and lightness. The sculptural, elegant sweep of the trim inlay separates the lower and upper sections of the dashboard, with the focal point formed by the new freestanding MMI touch display with acoustic feedback. The previous rotary/push control on the center-tunnel console is absent, its place now occupied by a storage cubby.
Q5 customers can also choose from three interior finishes: base, design selection and S line, which can be combined as desired with the exterior trim packages. The design selection interior comes with the contour/ambient light package, which incorporates an array of lighting effects that perfectly enhance Audi’s characteristic workmanship.
World first: digital OLED technology in the rear lights
Next-generation OLED lighting technology is available for the first time ever in the modified Q5. OLEDs are extremely efficient organic light-emitting diodes that generate a homogenous light surface. The optional OLED rear light is split into three tiles of six segments each, which enables Audi designers and developers to create different light designs and signatures from a single item of hardware.
“In addition to perfect contrast, the benefits of digital OLED are a high level of homogeneity and the minimal gap between the segments,” explains Stephan Berlitz, Head of Development, Light Innovation at Audi. “Looking to the future, digital OLED is therefore the perfect technology for executing personalised light design with a high degree of precision and extensive variability. This technology offers all sorts of opportunities for further development.”
Spacious and variable
At 4.68 m, the redesigned Audi Q5 is now 19 mm longer – due primarily to its larger bumpers. Its width (excluding mirrors) of 1.89 m and height of 1.66 m remain unchanged. The long wheelbase of 2.82 m facilitates spacious interior proportions. -TradeArabia News Service



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