Inter Emirates Motors (IEM), official distributor of MG cars in the UAE and subsidiary of Ali & Sons Holding, has supplied more than 100 MG cars to EuroStar Rent a Car, a leading car rental company in the UAE.

The diverse range of MG vehicles has been the latest addition to Eurostar’s 2,000+ units strong fleet. EuroStar Rent a Car is on track to add more MG models to its UAE fleet in 2021, and with the first batch delivered, has already seen a 100 per cent booking rate on all MG models within their portfolio.

Amr Fawzy, General Manager, EuroStar Rent a Car, said: “MG has proved that their cars are as iconic as ever with their practicality, affordability, and style. The MG cars are indeed a great addition to the automotive industry in the UAE. The range of MG cars added to the EuroStar fleet was well-received and has increasingly become popular among our customers. Customers described MG cars as practical and very comfortable to drive, and that they get great value for their money in terms of efficiency and features, especially critical to businesses and their mobile workforce.”

EuroStar is also rolling-out an MG offer on the back of the strong consumer demand for the British-born marquee. This rental offer enables consumers to upgrade their vehicles to an MG 5 for a minimal price difference of only AED99 ($27) per month. This offer will be particularly appealing to customers renting compact and economy models of sedans, bringing them well-appointed MG models, rich with features often absent in the category.

Hisham Elsahn, General Manager, IEM, said: “We are very proud of our partnership with EuroStar Rent a Car, a pioneer in the car rental industry. Rental customers are often the most selective of brands and options, and we are honoured by the reception that our MG models are getting. Our cars are feature-rich, efficient vehicles to complement every lifestyle. The EuroStar experience with MG is a great example of the positive impact to lives and business that our strong legacy and innovation can bring, and we look forward to enriching lives and fleets with more class-leading models from the MG marquee.” – TradeArabia News Service