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Tripp Lite, Redington in MEA distribution deal

Dubai, June 15, 2011

Tripp Lite, a leading manufacturer of power protection equipment, has entered into a strategic distribution agreement with Redington Gulf, a major IT distributor in the Middle East and Africa.

Under the terms of the partnership, Redington Value, the value added distribution division of Redington Gulf, will distribute Tripp Lite’s wide range of products including UPS systems, UPS batteries, PDUs, KVMs, cables, power inverters, racks and surge suppressors.

One of the major advantages seen in this new partnership is Redington Value’s key presence in over 14 countries spread out across the Middle East and African (MEA) region, a statement said.

US-based Tripp Lite solutions cater to data centres that are as small as a remote closet to a full-fledged modern data centre facility.

The partnership will now allow Redington Value to leverage Tripp Lite products along with other leading brands like Cisco, Fujitsu and HP as essential components for a highly efficient data centre.

"Data centres are now established as a critical part of IT development in the region and have become a key component in attracting local and global investment from the IP, telecoms, hosting, integrator, BPO and IT outsourcing sectors,” said Vipin Sharma, vice president, Middle East, Africa and CIS Sales, Tripp Lite.

“Our strategic new partnership with Redington Value ably positions Tripp Lite as a key provider of integrated solutions in today's data centre installations.”

“Recent reports have pointed out that the set-up of more data centre infrastructure is a key solution to help drive in more economic growth in the region. Through our partnership with Redington Value, Tripp Lite is ready to provide leading businesses and enterprises with the needed products that can help them move forward,” he added.

Ramkumar B, vice president, Value Business, Redington Gulf, said: “This is truly a strategic partnership that will benefit both Redington Value and Tripp Lite. The addition of Tripp Lite products not only helps expand our portfolio but also gives us the advantage of providing our customers with an essential integrated solution for data centre set-ups, offering products like power protection UPS units, racks, surge suppressors, cables and software.”

“We understand the growing demand for efficient and reliable data centre equipment and are committed to meeting our partners needs so that they could service their end customers better," he concluded. – TradeArabia News Service




Tags: Dubai | Tripp Lite | Distribution | MEA | Redington Value |

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