Total unit inks Elf Lubricants agreement
Dubai, March 12, 2014
Dubai-based Total Marketing Middle East (TMME), a wholly-owned subsidiary of French oil giant Total, has signed three strategic agreements with AW Rostamani Trading for its Elf brand.
The first agreement aims to expand the scope of distribution of Elf lubricants in Dubai & Northern Emirates to cover both commercial and retail segment.
The second agreement was signed to extend the Elf lubricants supply to Arabian Automobiles Nissan, Renault & Infinity Sharjah Service centers in addition to Northern Emirates authorized service centers.
The third agreement signed was for “Elf Rapid Oil Change Centre” which will be launched in Arabian Automobiles Umm Al Quwain branch.
Speaking at the signing ceremony, TMME officials said the company was highly committed to the UAE market as the manufacturing of its products is done at Total Lubricants Blending UAE in Dubai.
It is the company’s third largest lubricant blending plant within Total group globally, they added.
Elf Rapid Oil Change concept is dedicated for independent workshops specializing in quick oil changes and offering other services like car wash, tire change among others. The concept is open for all makes of cars and offers free 16 point safety checks, said the officials.
The contracts were signed by David Kalife, the managing director for Total Marketing Middle East and Michel Ayat, the CEO of AWR Automotive in the presence of senior delegates from both companies.
Dr Kalife lauded the Total unit's association with AW Rostamani Trading and its professional team.
"Together we have taken strong initiatives to provide best service levels to our consumers with the Elf range of lubricants. This renewed partnership would enable us to reach out to a larger consumer segment," he added.
Ayat said AW Rostamani Trading had made a strong foot hold in the market place in a very short span of time and was committed to grow the business into the next level as the teams from both companies work with deep rooted passion and synergy.-TradeArabia News Service