Models pose next to LG Electronics' organic light-emitting diode (OLED) television in Seoul on January 2. LG Electronics started taking orders on Wednesday for OLED televisions, hoping to take the initiative over its rival Samsung in the next-generation technology. OLED is more energy efficient and offers higher contrast images than LCD. It is so thin that future mobile devices will be unbreakable and will be able to be folded or rolled like paper. LG, the world's No.2 TV manufacturer, said it would start delivery of the new TVs from early February, with plans to display them at 1,400 retail outlets in South Korea.  Reuters/Lee Jae-Won