McDonald's Saudi Arabia took a cheeky jab at fashion designer Alexander Wang, trolling his new lunch bag clutch design, which looked identical to the fast food chain’s iconic paper take-out bags.

McDonald’s Saudi Arabia recreated the visual with its own Golden Arches-branded paper bag, complete with a folded top and glistening edges. with the statement “We did it first”, and captioned “It’s what’s inside that counts”.

The post resulted in high levels of engagement across social media platforms locally and globally.