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ANALYSIS

Internet gaining ground in job search process

TOKYO, December 21, 2015

Among the nearly 20 per cent of employed people who changed jobs in 2014, 33 per cent rated Internet sites as the most effective channel for finding their positions, according to a new report.

Among the nearly 20 per cent of employed people who changed jobs in 2014, 33 per cent rated Internet sites as the most effective channel for finding their positions, says a new report from The Boston Consulting Group and Recruit Works Institute.

Every year, nearly 20 per cent of workers around the world change jobs. And many of them are using the Internet to do so, according to a new report titled “Job Seeker Trends 2015: Channels, Search Time, and Income Change” jointly produced by global management consultancy Boston Consulting Group and Recruit Works Institute, a leading information services and human resources company in Japan.

Fifty-five per cent of job seekers use the Internet to look for employment, and 33 per cent rate Internet job sites as the most effective channel for finding a job.

“One of the key capabilities that differentiates the Internet channel from referrals from family or friends is the Internet’s ability to process a much higher volume of applications,” said Kazumasa Sakurai, a BCG partner and a co-author of the report.

“We believe that key difference will drive the continued growth and evolution of Internet job search, and we look forward to seeing how future technological developments can continue to drive down the time job seekers spend searching for a new job without limiting—and in fact expanding—their employment options.”

“Job search behaviour is drastically changing around the world, but until the publication of this report, we have had little insight into just how it’s changing,” said Yukio Okubo, the founder and general manager of Recruit Works Institute. “The unique evidence of job search behaviour in various countries presented in the report promises to deepen our understanding of the global job market.”

The Internet changes everything, and it has changed few activities more profoundly than it has the search for employment. Job seekers 30 or 40 years ago were largely limited to paper media such as newspapers and magazines and to introductions from family and friends. The widespread access to the Internet and mobile devices in the 21st century, however, has brought new sources and tools to job seekers. Today, the process is more standardized globally, and most people are able to collect job information and search for opportunities casually and efficiently.

Job search channels include commercial channels such as paper media (newspaper or magazine advertisements), Internet job sites (résumé portals, job forums, job posting sites, job aggregators), temporary- and permanent-employment agencies, job training programs, government-run programs, referral channels such as alumni networks and referrals from family and friends, and direct inquiries with employers. About 40 per cent of global job seekers used only one channel in their search, and about 25 per cent used two.

About 55 per cent of survey respondents sought new employment through the Internet search channel, compared with 36 per cent who consulted paper media, 33 per cent who relied on referrals, 24 per cent who inquired directly with a prospective employer, 20 per cent who used public services, and 17 per cent who worked through permanent-employment agencies.

According to the survey respondents, Internet job sites and referrals were the most effective channels for finding a job. Among all respondents, 33 per cent rated Internet sites most effective, and 19 per cent said referrals were the top channel. In contrast, 10 per cent of respondents thought paper media was the most effective; for public services, the figure was only 5 per cent.

Considering these ratings as a percentage of the users of the channel in question, 60 per cent of Internet job site users, 59 per cent of referral users, and less than 33 per cent of the users of paper media and public services said that the channel was the most effective.

The report’s findings make clear that the average users of the key channels have different profiles. The average Internet job site user is more educated and younger than the average job seeker. The average referral user is less educated and older.

Job search motivation and income improvement

One reason people look for new employment is to earn a higher income. But how often do employees achieve that? About 57 per cent of job changers overall saw their incomes improve, although job changers who had lost their jobs when they began their search fared worse overall. Not surprisingly, income improvements were strongest—and search times shorter—in countries with annual GDP growth of 2 per cent or more.

The Internet both lengthens and shortens search times

Paradoxically, the advance of recruiting technologies has both lengthened and shortened the job search period. On one hand, Internet job advertisements allow employers to reach a wide target audience at the click of a mouse. On the other, job seekers today are able to subscribe to job posting updates and may thus spend a longer time casually browsing. On average, the global job changer in 2014 took eight weeks to complete his or her research and waited five weeks to receive an offer. – TradeArabia News Service




Tags: Internet | Human Resources | Job search | Boston Consulting |

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