Friday 23 August 2019
 
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ANALYSIS

Alya AlZarouni

Digital adoption ‘among top concerns for businesses’

DUBAI, July 15, 2019

Sixty-six per cent of senior executives in the Middle East believe digital adoption and cybersecurity are their greatest business challenges, said an international survey of businesspeople working across the region.

According to the Pulse Report commissioned by Headspring, the executive development joint venture of the Financial Times and IE Business School, concerns around digital adoption and cybersecurity have increased significantly in the past two years. In a similar survey conducted in 2017, just a quarter of the managers agreed that these issues at the top of their list of concerns.

The Pulse Report is a study of management attitudes to leadership development and executive education. The Middle East edition, launched in partnership with the Dubai International Financial Centre (DIFC), is part of a wider international survey also covering Western Europe and Japan.

Gustaf Nordbäck, CEO of Headspring, said: “The Pulse Report takes stock of the shifting learning needs of businesses, reflecting the views of C-suite executives, senior business leaders, human resources executives, and learning and development leaders.”

“The report shines a spotlight on Middle East findings. In many respects, the business priorities and learning needs of the region are not dissimilar from the global position. Businesspeople are understandably preoccupied with digital issues the world over. However, alongside cybersecurity and digitalisation, our findings also show that the Middle East has not lost sight of the importance financial management,” added Nordbäck.
 
Key findings

The top business challenges in the Middle East in this latest survey, versus the previous report conducted in 2017, are (percentages of respondents placing the issues in their top five concerns):

•    Digital adoption: 66 per cent (vs 23 per cent in 2017)
•    Cybersecurity: 63 per cent (vs 24 per cent in 2017)
•    Financial management: 38 per cent (vs 30 per cent in 2017)

The report also considers how leadership development can have an influence in addressing these key business challenges. Asked about their attitudes to executive education as a business priority, 30 per cent of Middle East respondents placed it in their top five issues to be addressed.
 
Alya AlZarouni, executive vice president of Operations, DIFC Authority, said: “Growing business in today’s world is no longer driven by generating revenue; it is very much about harnessing the right talent and developing human capital within an organisation.”

“Deepening the pool of financial services professionals in the region remains a key priority for us at the DIFC. We continue to promote excellence and professional development through a number of knowledge-sharing initiatives and offering executive education courses on our growing network of leading academic institutions, such as Headspring, at the DIFC Academy.

“We are pleased to have partnered with Headspring on the Middle East edition of Pulse Report, which reflects the significant emphasis that regional companies put on upskilling and training their people. An impressive number of Middle Eastern business leaders agree that executive education is a vital part of the region’s economic transformation and sustainability in constantly evolving market environment,” continued AlZarouni.

Talent management: growing skills

Although growing leaders is not noted as a top priority for Middle Eastern senior professionals, they do expect their executive education programmes to deliver results. Expected internal outcomes of such programmes include individuals gaining skills to lead and manage teams (54 per cent of respondents citing it as a top concern) and improved employee engagement scores (62 per cent).

With the future in mind, three in five Middle Eastern business leaders agree that new ways of thinking and problem solving are encouraged in their organisation (62 per cent), highlighting how ready they are to thrive in an innovative landscape. In addition, 57 per cent agree that they are well-prepared to adapt to new technologies.

Bassem Banna, Headspring’s vice president of Corporate Partnerships for the Middle East, said: “The region is undergoing a significant economic transformation, changing from resource-dependent into a knowledge-based economy. With high numbers of the younger generation entering the workforce in the GCC, millennials will soon occupy senior leadership positions in government and in private companies in many business sectors.”

Executive education as future-proofing

The greatest priorities for Middle Eastern business leaders when it comes to executive education needs are cultural change (59 per cent), creating a culture of innovation (55 per cent) and adopting new technologies (55 per cent).

These, along with the issues of talent management and helping employees advance their careers in order to drive growth, are as pressing as ever, especially considering that 78 per cent of Middle East business leaders agree that executive education is vital to achieving business goals. – TradeArabia News Service




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