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ANALYSIS

Top 10 global consumer trends in 2021: Euromonitor

DUBAI, January 19, 2021

The Covid-19 pandemic has created, influenced or accelerated consumer trends, said global market research company Euromonitor International in a new report, highlighting consumer behaviour and business strategies in 2021.

The report titled “Top 10 Global Consumer Trends 2021” says that in 2021, consumers:

•    Expect purpose-driven initiatives that support the triple bottom line—people, planet and profits (Build Back Better). Nearly 70% of professionals expect consumers to be more concerned about sustainability than before Covid-19.

•    Desire the ease of on-the-go, impulse and spontaneous occasions and simplicities of pre-pandemic life (Craving Convenience).

•    Reconnect with nature and turn to open-air venues for leisure and to safely socialize (Outdoor Oasis).

•    Use digital tools to stay connected at home and to facilitate safer procedures in brick-and-mortar outlets (Phygital Reality).

•    Gain newfound flexibility, scheduling activities in a non-conventional order to suit individual time demands (Playing with Time).

•    Distrust media and governments, defying misinformation and putting their needs first (Restless and Rebellious). In 2020, 29% of global consumers were actively involved in political and social issues.

•    Demand contactless services, exceptional sanitation standards and products that enhance hygiene and immunity (Safety Obsessed).

•    Reassess priorities and identities in pursuit of a more fulfilled life and improved mental resilience (Shaken and Stirred). Depression and mental health had a moderate or severe impact on 73% of global consumers’ everyday lives last year.

•    Budget cautiously and purchase value-added and affordable products and services (Thoughtful Thrifters).

•    Find a new work-life balance, as remote collaboration redefines the traditional office environment (Workplaces in New Spaces). More than half of global consumers previously had a strict boundary between work or school and personal life.

“2021 will be a pivotal year,” said Alison Angus, head of lifestyles at Euromonitor International. “Tailoring strategies to these emerging consumer trends will empower businesses to endure the unexpected and overcome adversities.” – TradeArabia News Service




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