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Gitex Shopper sees 130,000 buyers

Dubai, August 1, 2007

More than 130,000 buyers are expected at Gitex Shopper & Consumer Electronics Expo 2007 in Dubai, say officials.

This September, Gitex Shopper 2007, is forecast to be a landmark edition with demand running at record levels across much of its broad offer of products: laptops, PCs, mobile phones, cameras, gaming and entertainment, consumer electronics, home entertainment, office automation and digital mobility devices.

The region’s dominant consumer technology platform will be held from September 6 to 12, over 25,000 square metres of the Airport Expo Dubai.

More than 130,000 buyers are expected at this high-energy event, where around 200 vendors, distributors and resellers will compete to offer the latest launches, spectacular deals and exciting promotions in the show’s distinctive action-packed atmosphere of prizes, raffles, competitions and easy payment facilities.

“The continuing growth of the consumer electronics market will enhance GITEX Shopper 2007,” said Dubai World Trade Centre (DWTC) director-general, Helal Saeed Al Marri.

“After last year’s record-breaking show we are again delighted to be bringing so many great offers and new products to such enthusiastic and knowledgeable consumers.”

The Consumer Electronics Agency (CEA) identified the single largest contributor to the consumer electronics sector as display technologies. It estimated that the display category will reach shipment totals for 2007 of $26 billion. Over 30 million digital televisions are expected to shipped as consumers embrace digital technologies.

Both globally and in the UAE flat-panel LCD TVs are expected to be among the main performers in this category.

Just as striking is the UAE’s recent surge in demand for notebooks. Last year the UAE had a 65 per cent increase in shipments while the entire Gulf region saw a 61 per cent rise to 1.25 million units.

This year UAE retailers expect the market to grow a further 35 per cent in value.

There has also been dramatic growth in the market for digital cameras. In 2006, the international market analysts IDC reported that volumes increased by over 31 per cent to 400,000 devices. There has been an associated trend towards higher resolutions, with 6MP replacing 5MP.

The vigour of the UAE’s mobile phone market will also be reflected in Gitex Shopper 2007’s extensive range of offers and launches. Research by IDC has characterised the UAE as among the most vibrant markets in the Middle East, Africa and Eastern Europe.

Last year, this market’s overall expansion was by 22.5 per cent to over one billion phones. But IDC found the UAE has several unique characteristics such as a short replacement cycle, multiple-mobile ownership and an exceptional service penetration of 135 per cent.

Portability and convergence remain industry watchwords. The CEA has estimated a 12 per cent increase in spending in portable communications to over $20 billion. The smartphone typifies the desire for converged wireless capabilities such as e-mail and internet browsing as well as audio and visual entertainment.

Strong demand across so many products is set to bring extra dynamism to Gitex Shopper 2007. As in previous years, vendors will be offering bundled products that enable buyers to simultaneously upgrade a range of electronic goods.

For instance, Ashley LLC, a Dubai-based distributor, will be distributing a booklet at the show featuring bundles of products uniting different brands.

“As the main focus is laptops, mobile phones and cameras we want to show our products like networking, MP3 players, bags, headsets, graphic cards and PC accessories,” said Marc de Beunje, Ashley’s business development manager.

Pankaj Nadkarni, GitexShopper 2007’s project manager also expects bundled products to reflect vitality across the consumer electronics sector.

“GITEX Shopper 2007 will feature numerous lau


Tags: Gitex | Shopper | IT |

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