Rowenta launches new products
Dubai, August 15, 2007
Rowenta, the manufacturer of beauty enhancing personal care products, has teamed up with Elite model agency, to provide women in the Middle East with a range of hair care accessories.
Rowenta’s new collection comprises six professional styling accessories, which promise to add that extra flair and a daily touch of glamour by drawing on the professional expertise of the fashion world’s most exclusive model agency, a statement said.
Started in 1983, the Elite agency has launched the careers of well-known models, such as Cindy Crawford, Stephanie Seymour, Ashley Scott and Alessandra Ambrosio. Their unquestioned authority and experience in the world of beauty presentation has now been combined with Rowenta’s reputation for quality to produce six unique products for an unashamed Supermodel elegance, it said.
“If you are looking for that chic, front page look, model-perfect straight hair can be achieved in the convenience of your own home with the Rowenta Elite Slim Straightener and Lissima models. Both tools use the latest in ceramic technology for that professional photo-shoot style. If it is curly hair that is the week’s new statement, the Elite Curling Tong and Elite Imagin 8 specialised implements will have the fashion critics penning their praise,” said the statement.
Making sure that your hair maintains its shape and form as you sashay down the high street, two ionic hot air brushes conclude the collection, it said. – TradeArabia News Service