Al Bayader aims to triple sales during Ramadan
Dubai, October 9, 2007
Al Bayader is continuing to enjoy bumper success in the sale of its products during the holy month of Ramadan.
Al Bayader has emerged as one of the leading companies in the disposable products market over the last decade.
'Old traditions may continue, but there are modern day refinements which have benefited us,' said CEO Nidal Haddad. 'In the past, Iftar meals cooked and shared between family and friends would customarily be transported among homes by conventional, old-style cooking pots.
'Nowadays, families are more cost and convenience conscious and as a result demand for both our disposable aluminium containers and our range of microwave useable containers is growing strongly year on year, particularly during Ramadan,' he added.
Haddad expects to triple its sales in the aluminium category compared to the same period in 2006, which in itself witnessed 100 per cent growth over 2005.
The sale of transparent plastic plates and boxes also grew six-fold this month, Haddad added.
Al Bayader's success has been built on providing customers with the highest standards in innovative packaging solutions - with some 1,200 disposable products in the portfolio, combined with reliable service and partnerships built on excellence.- TradeArabia News Servcie