Synovate launches Chinese online survey
Shanghai, October 24, 2007
Leading global market research company Synovate has launched a bi-monthly China online survey eNation.
Synovate, CEO China, Darryl Andrew said that eNation, an extension to the company's global and regional omnibus surveys, would offer clients an online solution that specifically targets Chinese consumers.
"We are thrilled with the enthusiastic response we have already received from our clients about eNation. Both our domestic and overseas clients have expressed much interest in finding out more about Chinese consumers' tastes, habits and attitudes. We believe that we have raised the bar in China for research in terms of quality, price positioning and speed," said Andrew.
"With fresh, customised data available every two weeks, this kind of turnaround time can really help make or break business opportunities in China. Online surveys are particularly helpful for finding out information on more personalised topics whilst minimising interviewer and social response bias," he added.
A pay-per-question service, Synovate's bi-monthly China eNation will survey 1,000 consumers across China's key cities, Beijing, Shanghai and Guangzhou.
With respondents in the all-important age group 18 to 49, the online survey will run every two weeks and have the capability to show text, visuals, video and audio. It offers access to 1.2 million panel members in China and provides free demographic questions.
"As an online survey, there is more space for interactivity and it has the added advantage of convenience; people can fill it out when it suits them. In one survey that has already run, an FMCG company was able to determine which flavours to develop for a new product line. They had their answer much faster than they would have via a more traditional face-to-face methodology," said Andrew.
As the first agency to bring large scale omnibus surveys to China, Synovate also offer regional AsiaBUS surveys via CATI (Computer Assisted Telephone Interviewing techniques) on a monthly basis for clients that want to extend their outreach to consumers in tier two, three and four locations. - TradeArabia News Service