Esprit hosts Skywalk Show
Dubai , October 29, 2007
Esprit, the fast growing international lifestyle brand, celebrated its success in the region with an extraordinary Fall/Winter Fashion Show in the sky (Skywalk Show).
The internationally renowned Skywalk Show took place at Esprit's biggest store in the Middle East, in Dubai Festival City, recently.
The Esprit Skywalk is a signature show that is done by Esprit in various countries all around the world with the help of their partner Sports Unlimited who provides them with performers and expertise, said an official spokesman.
The Esprit Skywalk is a vertical catwalk that combines mountain climbing techniques with synchronised dance choreography and rapid descent movements, so, expect the unexpected.
'It has been a privilege to work with an international brand such as Esprit. Our aggressive expansion into new markets and opening of new stores reflect our confidence in the brands potential in the Middle East. We want our customers to live Esprit and understand what the brand is about. That is why we brought the Skywalk to Dubai, to allow our customers to experience the brand through this amazing show,' said Al Sawani Group's CEO Mohammed A Hafiz.
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Group offers 11 product lines encompassing women's wear, men's wear, kid's wear, as well as shoes and accessories through more than 600 directly managed retail stores and over 13,000 wholesale points-of-sale in more than 40 countries.
Esprit also operates the Red Earth cosmetic brand, which includes cosmetics, skin care and body care products.Trade Arabia News Service