Friday 22 June 2018

Diamond 'best gift for women'

Dubai, November 12, 2007

Women rate diamond jewellery at the top of the gifting hierarchy, according to a survey.

Forty-three percent of women across the Gulf states desire diamond jewellery above any other gift including luxury watches, designer clothing, fragrances and even overseas holidays, said the survey conducted by De Beers Group Marketing, the world’s largest diamond company.

And, women will be happy to know, men surveyed also placed diamond jewellery as their first preferred gift and as ‘the ultimate gift of love’ when gifting women. The same survey goes on to reveal that men in the region have the highest diamond gifting intent which stands at 71 per cent, with a notable increase seen for Saudi men, which stands at 75 per cent. 

Middle Eastern preference for giving diamond jewellery is higher than those anywhere else in the world, it said.

Statistics show that men tap into their partner’s love of diamonds specifically over the end-of-year festive season, it said.

According to De Beers Group marketing, Middle East diamond sales increase during the holiday season, which incorporates the Eid Al Adha holidays as well as the mini wedding season in the Middle East, placing many wedding anniversaries at the end of the year.

With this is mind, De Beers Group Marketing has developed a specific range for the Middle East called Amante, that allows males to symbolically express the sentimentality they may find difficult to put into words, said Anan Fakhreddin, director of the Diamond Promotion Service (DPS) at De Beers Group Marketing.

“Each component of the range carries unique symbolism. The Amante diamond solitaire ring or pendant is a sign of expression and recognition from a husband to his wife, expressing to his partner that their relationship is invincible and powerful, defying the erosion of time and the pressure of life, “said Fakhreddin. – TradeArabia News Service

Tags: diamond | De Beers |

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