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New range of hair care accessories unveiled

Dubai, January 2, 2008

Rowenta, the manufacturer of leading beauty enhancing personal care products, has teamed up with the Elite model agency to bring women in the Middle East a range of hair care accessories that will guarantee perfect results fit for a fashion runway, the company said.

Rowenta’s new collection comprises six professional styling accessories, which promise to add that extra flair and a daily touch of glamour by drawing on the professional expertise of the fashion world’s most exclusive model agency, it added.

“Started in 1983, the Elite agency has launched the careers of well-known models, such as Cindy Crawford, Stephanie Seymour, Ashley Scott and Alessandra Ambrosio. Their unquestioned authority and experience in the world of beauty presentation has now been combined with Rowenta’s reputation for quality to produce six unique products for an unashamed Supermodel elegance,” according to the company’s statement.

“If you are looking for that chic, front page look, model-perfect straight hair can be achieved in the convenience of your own home with the Rowenta Elite Slim Straightener and Lissima models. Both tools use the latest in ceramic technology for that professional photo-shoot style. If it is curly hair that is the week’s new statement, the Elite Curling Tong and Elite Imagin 8 specialised implements will have the fashion critics penning their praise,” it added. – TradeArabia News Service




Tags: Rowenta | retail | Elite | products |

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