Kodak has recorded a 60 per cent increase in the sales of its digital cameras in the Middle East, taking it to the revered top-three spot of “most preferred brands” in the category in just two years.

Other contributors to mid quarter growth were the award winning Kodak digital picture frames which were in high demand across the UAE, said an official spokesman.

“Just four years ago Kodak made known its global mission to move from traditional film to digital imaging. The team here has worked relentlessly towards this aim, alongside our business partners, and our efforts to date have paid off high dividends. Our vision as a complete digital imaging solutions provider fueled by technology breakthroughs, ease of use and intense price-accessibility, remain our key focus,” said area manager, Kodak (Near East) Inc, Arif Khan.

Apart from digital cameras, the integrated Kodak profile of “capture-print-share” includes professional quality home photo printers, instant photo kiosks and more recently, the much talked about digital frames which continue to enjoy a leadership position.

Not one to rest on their laurels, Kodak Near East has further mapped out a strategy for continued efforts to deliver top performing - affordable products faster, while continuing to widen its geography and share in each market.

“At Kodak our motto is simple, bring consumers the best technology at the most affordable price points, and keep it in the simplest format possible. We do not claim to have the most sophisticated cameras, we claim to have the most sophisticated technology that works the simplest,” added Khan.

From WiFi enabled digital frames,  to lab quality home photo printers and phone-cam photo printers, the added value of Kodak EasyShare software, and Plug and Play formats, remain core to the Kodak business model to ensure that consumers secure the greatest ‘time of play’ reducing set up, re-takes or clumsy manipulation or worse still, inadequate delivery on promise.

Identifying the diverse market segments in the region, Kodak said that it continues to review market segments individually to establish patterns and ensure products on shelf are what is needed and gets there sooner.

In addition, Kodak continues to work diligently with local distributors for enhanced value offerings that merge into consumer demands at various seasons.

Kodak also enjoys pole position amongst the branded digital frames segment. Kodak was early in introducing the digital picture frame to this market and enjoys the consumer confidence by incorporating the latest imaging technology together with innovative features.

Kodak has the widest range of digital frames today with sizes varying from 5.6', 7', 8' and 10'. Some of the frames also come with the WiFi connectivity option.  

Kodak, who inspired the digital photography revolution, today produces its own line up of award-winning “best in category” digital cameras putting cutting edge technology in the hands of general consumers, with more accessible pricing and wider array of compatible offerings, in particular its professional finish, at-home photo printer dock-stations, digital picture frames, digital batteries and photo kiosks. – TradeArabia News Service