Eurostar enters consumer electronics domain
Dubai, March 8, 2008
Eurostar, leaders in the global satellite receiving systems industry for over two decades, has entered the consumer electronics domain as part of its on-going growth strategy to diversify into new areas of business.
The entry was marked by the launch of a wide range of Eurostar branded consumer electronics (CE) and home appliances at a mega event at the Sheraton Deira Creek Hotel in Dubai last week.
The Eurostar range of consumer electronics includes Plasma TVs, LCD TVs and Conventional colour televisions; DVD players and home theatre systems. The home appliances range will offer fully automatic & semi automatic washing machines, frost free and direct cool refrigerators, split and window air conditioners, microwave ovens, vacuum cleaners and heaters.
“Being global leaders in the satellite receiving systems industry, and based on vast experience and commitment to quality and efficient service, Eurostar is confident that its range of consumer electronics and home appliances products will offer state-of-the-art technology at extremely affordable prices to consumers,” said chairman of Eurostar Raju T Jethwan.
The company’s expertise in global sourcing from technically competent and world class manufacturing facilities adds to the credibility of the Eurostar range. The new range of its products are all tested for compliance in-house. So with this brand new range in the market, consumers can expect world-class products at incredible value for money.
With immense confidence in the goodwill achieved with the dealers in the satellite sales channel, Eurostra has confidently stepped into their latest venture in the lucrative realm of the electronics industry.
Eurostar group is currently undergoing a mega growth phase in the Middle East and Africa. Over the past couple of years they have gained a strong foothold in the region by investing in several business domains.
The satellite business division in Eurostar has recently achieved the milestone of one million receivers reinforcing its dominant position in the business domain. – TradeArabia News Service