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Damas unveils Favre-Leuba timepieces

Dubai, March 17, 2008

Damas, the leading international jewellery retailer in the Middle East, has launched its exclusive timepieces from Maison Favre-Leuba, an esteemed watchmaker driven by obsession to create timepieces that stand the test of time.

Proud of its three centuries of uninterrupted history, Favre-Leuba enjoys worldwide reputation for its legendary watch movements and unique designs.

Tawhid Abdullah, Damas managing director expressed delight at bringing these timepieces of repute to Dubai.

'Favre-Leuba enjoys international acclaim as an innovator and trendsetter in watchmaking. The brand exerts continuous efforts to improve technology of watch movements, focusing on top performance under temperature variations. These researches have resulted in more accurate and reliable watch movements, most of which are still running well today – some 50 years later. We are certain these unique watches will delight our customers,” he added.

Since the Maison’s inception in 1737, Abraham Favre found a perfect expression in the elegance and simplicity of these timepieces which have subtle harmony of uniqueness, modern designs and innovative techniques.

From the very start Abraham Favre concentrated on improving the technology of his timepieces, and the quality of materials employed in their manufacture.

Thanks to his hard work and pioneering spirit, the business expanded and was passed down through eight generations of the Favre family until 1969 when the quartz revolution came along, bringing many changes in the industry.

Clément Brunet-Moret, CEO of Favre-Leuba said the new collection embodies contemporary watchmaking excellence and was a fitting tribute to the extraordinary features of the brand.

'If you are looking for something rare, go for the FL251 movement designed in 1962 which is a good example of these exceptional masterpieces. It is an extra-thin twin-barrel movement with a centre second hand and 50 hours of power reserve. It was a good 30 years ahead of its time when first created.'

'The latest collection stands out for its unique design and distinctive features specific to the Maison and is part of a long line of truly unique timepieces, bearing witness to Favre-Leuba’s unceasing obsession for perfection,' he noted.

Favre-Leuba has been creating technically sophisticated watches with regular intervals, which became runaway success when they first appeared.

For instance the brand launched ‘Bivouac’ in 1962, the first wristwatch with an altimeter and barometer function.

'It was an instant hit and became a must for major expeditions of the time. Paul-Emile Victor used it in Antarctica and Vaucher and Bonatti for conquering the north face of the ‘Grandes Jorasses’ in the Alps. Many others followed in their footsteps,' he added.-TradeArabia News Service




Tags: Damas | Watch | timepieces | Maison Favre-Leuba | expeditions |

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