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Oasis to unveil Floral Frocks

Dubai, May 17, 2008

Oasis will introduce this summer a beautiful collection of Floral Frocks, four exclusive dresses based on original vintage prints from the mid 20th century and designed with a modern contemporary feel.

The new range will be unveiled at select Oasis stores and Debenhams from May 25, 2008.

The new collection is inspired by the Floral Frocks exhibition at UK’s Bath Fashion Museum that hosts a world-class collection of contemporary and historical dresses, and a book of the same name by Rosemary Harden and Jo Turney of Bath Spa University, said an official spokesman.

Oasis Floral Frocks references the history of print in fashion and epitomises this season’s trend for all things floral.

“Summer 2008 looks are set to be a flowery affair and our Floral Frocks range bursts with stunning colours creating enduring summer styles. Each of the floral collection has a name- Lily Lane, Poppy Parker Jones, Rose Riley, Violet Valentine- and  a personality that conveys bold feelings, charm, sophitication and optimism, “ said head of buying, Oasis, Leslie Reynolds.

A strapless summer frock with a sweetheart neckline in crisp cotton, Lily Lane flaunts a bold yellow and green lily print. Layers of tulle create a full underskirt and the bodice top is gathered around the waist showing off a simple ruche detail.

Poppy Parker Jones is a charming day dress that embraces volume and shape and is belted at the waist and printed with bold cardinal red poppies scattered across a background of pure white cotton.Fun and enticing with a net underskirt this dress dips low on the back, it embodies the spirit of the 1960s and is a stylish modern interpretation.

A striking tulip dress, Rose Riley  takes its inspiration from a vintage ‘gown of distinction’. A lush print in rich cerise pink blossoms all over the crisp cotton fabric and a pretty oversized bow sits on a nipped in waist. This is a chic and sophisticated dress simply perfect for heady summer evenings.

Violet Valentine captures the feel of 1950s daywear in all its glory. It reminds of a time when rationing had come to an end in the UK and there was a renewed optimism among the stylish set.

A delightful strappy sundress, its adorned with sweet violets in all their sugared shades alongside a waterfall border of soft floral prints. Gathered at the waist with  amatching tie belt the full pleated skirt falls just below the knee and worn with layers of petticoats it creates an exagerated hourglass figure.

The Floral Frocks collection also includes a cute 50’s style cotton knit cropped puff sleeve cardigan in matching green and red to complete the total look. The sweetest shape skirt, full and gathered onto the waist comes in the Poppy Parker Jones and Lily lane print and are teamed with  a simple knitted shell top. – TradeArabia News Service




Tags: Debenhams | Oasis | Floral |

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