Darwish unveils 51 East
Doha, May 26, 2008
Darwish Retail Services unveiled the enhanced corporate identity of its flagship retail chain Modern Home at Al Sharq Village & Spa in Doha.
The enhanced corporate identity introduces the innovative face of the Modern Home stores which will turn into 51 East, a new direction in style, said an official spokesman. It is another momentous milestone in the legacy of Darwish Holding.
The enhanced corporate identity embodies the group’s well-measured steps towards accomplishing further illustrious “firsts” in the State of Qatar.
Style is heading East and is heading specifically towards 51 East, the geographic coordinates of Qatar on the world’s map. This new name, stemming from the heart of Qatar, is representative of Modern Home and the Darwish family’s deep-rooted commitment to the fabrics of the country.
“Our humble beginnings, as Modern Home, date back to over six decades ago, to a time where our beloved country was witnessing the birth of the very first modern amenities of life. As a Group and a family, that is deeply entrenched with the historical heritage of Qatar, we made sure to capitalize on these developments, incorporating the latest of the East and the West,” said chairman of Darwish Holding Bader Abdullah Al Darwish.
“For several years onwards, our company was tied to an illustrious track record with landmark achievements. Modern Home is a name that identified the needs and wants of Qatar’s population and communities; it represented the sole premium shopping destination since inception,” said vice-chairman of Darwish Holding Saoud Abdullah Al Darwish.
With decades of experience in bringing the world’s finest brands to consumers in Qatar and around the Gulf, Darwish Retail Services is at the forefront of luxury lifestyles in the region.
Operating as a subsidiary of Darwish Retail Services, Modern Home, now 51 East, continues to expand its diverse portfolio of luxury consumer goods, from cosmetics to watches and from fashion to personal and home electronics. – TradeArabia News Service