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Mamas & Papas opens new store in Bahrain

Manama, June 17, 2008

Mamas & Papas, the UK based designer nursery retailer, extends its international retail estate by launching its eighth store in Bahrain.

This much anticipated store is the first of its kind to open in Bahrain and covers 8,700 sq ft of retail space, making it one of the top quartile Mamas & Papas stores in the Middle East, said an official spokesman.

The store opening expands the retail portfolio of Mamas  & Papas  across the Middle East by the UK-based company to four countries including Kuwait, Qatar, the UAE and now Bahrain.

The retail operation is managed by franchise operator, Al Tayer Group who successfully launched the nursery brand and continues the strategy to roll out more stores in major locations across the region in the coming months.

The eighth store opening in the Manama Seef Mall offers a prestigious shopping destination catering to quality-conscious residents and visitors to Bahrain. Seef Mall opened in 1997, and was designed by Raglan Squire and Partners.

Since it opened the mall has become the top shopping location in Kingdom of Bahrain, attracting a high volume of business both from the domestic population and from Western expatriates. Seef Mall currently receives over 80,000 visitors per week and offers an exotic combination of international retail brands boasting four large anchor stores, two food courts, two cinema multiplexes offering sixteen screens and Magic Island, one the first family entertainment centre of its kind in the Middle East.

Designed in an Arabesque style with glass domes, stained glass windows and marble flooring, the Mall currently stands over 100,000 square metres and represents the largest shopping mall and entertainment complex in the Kingdom of Bahrain.

“The opening of our new Bahrain store continues our progressive route down the path in making Mamas & Papas into the world’s number one nursery brand. The Bahraini retail market is a vibrant and exciting opportunity and the initial trading has been well above our expectations highlighting a previously untapped demand for quality design led nursery products,” said Mamas & Papas’ associate international franchise director Allen Hill.

“We are currently working on a further fourteen stores with Al Tayer Group and we hope to have these open within the next twelve months. We are also talking to potential partners in Turkey, Greece, Taiwan and South Korea and have already chosen partners for Russia, Singapore, Hong Kong and Malaysia. We expect to see an upsurge in our international store opening programme this year and next.,” said deputy CEO, Mamas & Papas, Richard Faulkner. – TradeArabia News Service




Tags: Seef Mall | Mamas & Papas | Nursery |

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