Epson launches incentive plan in Saudi
Riyadh, June 24, 2008
Epson has launched an incentive programme for its resellers in Saudi Arabia.
The company aims to boost the sales of its latest range of laser printers, following the recent launch of its M2000D and M4000 in the Middle East. ‘Fly Onboard with Epson Printers’ incentive programme offers an opportunity for resellers in the kingdom to win air tickets for them and their families to a destination of their choice.
Resellers in Saudi whose laser printer sales reach 50 units or more over a period of six months are automatically entitled to win travel vouchers and claim airline tickets to any destination they choose. The amount on the travel voucher increases proportionately with the increase in accumulated sales of the printers.
Epson Middle East general manager Khalil El Dalu said, “Our increased focus on the Saudi channel is in line with our market expansion plans in the kingdom. We believe that offering attractive incentives to our value-added resellers, who are a vital link between us and the corporate and SMB customers, will help us significantly boost sales of our products in the market, while enabling us to strengthen our relationship with our resellers.”
“The demand for Epson products, including our range of laser printers, has been rising steadily in the Middle East, and the launch of our latest incentive programme is aimed at augmenting sales of our new series of Aculaser printers.”
The programme applies only to Aculaser M2000D, Aculaser M2000DN, Aculaser C2800N and Aculaser C3800N. – TradeArabia News Service