DIFC Lifestyle, the newly formed entity of the Dubai International Financial Centre has said that it will leverage the exclusive reach of Harrods' Fine Jewellery event to showcase its innovative profile and distinctive offerings, as sole sponsors of the event.

Under the patronage of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, chairman of Dubai Arts and Culture Authority, the highly personalised and invitation-only event will take place in London on August 4 at the Fine Jewellery Section of Harrods.

The event will spotlight the world's finest watch and jewellery pieces, and offer a preview of the spectrum of luxury retailers and limited edition products that will be available at DIFC Lifestyle.

Abdulla Bin Sougat, CEO, DIFC Lifestyle, said: "A city that was until recently regarded a leading global financial hub, Dubai has now emerged as a key venue for the arts and culture, and the celebration of chic opulence.

"The Harrods event truly epitomises the luxury that DIFC Lifestyle has come to represent to its multicultural visitors.

"We are especially grateful to His Highness Sheikh Majid Bin Mohammed for graciously accepting our invitation to attend the event and endorse our partnership that will spotlight Dubai to the rest of the world, including the vast number of celebrities present there."

A developer and manager of properties that provide inimitable lifestyle experiences encompassing luxury retail, residential, hospitality, culture, and entertainment offerings, DIFC Lifestyle aims to cater to discerning and fastidious customers as part of its mission to become one of the world’s ultimate luxury lifestyle providers.
 
Beyond the landmark DIFC Gate lies 'The Gate District', a key component of DIFC Lifestyle, offering an eclectic mix of art, culture and stunning architecture, alongside fine-dining options and high-street fashion boutiques.

Its unique integration of iconic buildings and contemporary living is fast becoming the epicentre of Dubai and a lifestyle people aspire to.

Promising 360° living, DIFC Lifestyle seeks to contribute to the development of Dubai as a preferred choice for high living and a global networking hub for the well-heeled business executive. - TradeArabia News Service