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Coca-Cola joins drive to help orphans

Riyadh, August 13, 2008

Coca-Cola, in line with its social responsibility programs, is organizing a creative marketing campaign during the holy month of Ramadan for the benefit of “Insan” (Charity Committee for Orphans Care).

The company aims to celebrate the joy of sharing, togetherness and acceptance throughout Ramadan with its consumers, said a Coca-Cola official.

The campaign will provide Coca-Cola consumers a unique opportunity to provide care to orphans during the blessed month. About 10 per cent of Coca-Cola sold products (2.25L, 1.75L and 1L) carrying the campaign theme will go to “Insan”, said Amer Ahmed, public affairs and communications manager, Coca-Cola Export Corporation.

The campaign proceeds will be dedicated to provide meals allowance to orphans during Ramadan. “Insan” is an organization that seeks to provide care and support to orphans.
Insan receives support from all categories of the society, and is under the auspices of Prince Faisal ben Salman ben Abdul Aziz.

Expressing his appreciation to Coca-cola initiative, Prince Faisal said, ’Undoubtedly, Coca-Cola initiative to dedicate part of its sales returns for the orphans in Riyadh area is an obvious indication of the company’s interest to serve its community. We are proud with Coca-cola initiative and expect more from them.’

’Coca-cola commitment to the Saudi community is not limited to this initiative. Instead, it is an ongoing and long-term commitment. We have several plans to extend support to Insan and other charity organizations in the Kingdom,’ Amer Ahmed added.-TradeArabia News Service




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