BenQ has launched its latest range of short throw and high brightness projectors with Digital Light Processing (DLP) technology.

The launch of the new projectors is aimed at enhancing its overall market presence and projector market share across the Middle East.

BenQ is ranked No 1 in MEA in DLP Projector segment from 2004 to 2007. It stands No 1 in Saudi Arabia and the UAE with a market share of 45 per cent and 27 per cent respectively in DLP Segment, said the company.

’We are certain that these new projectors will create a lot of buzz, especially since superior projection quality has gained increased importance in this part of the world,’ said Manish Bakshi, general manager, Middle East and Africa.

The projectors are loaded with the latest features that provide superior display performance and thoughtful features, he added. 

With their short-throw ratio lens precisely calculated and positioned, they are able to deliver large-screen projection in tight spaces without jeopardizing picture quality. The inbuilt short-throw ratio enables customers to run flawless sessions with no shadow interference.

The MP771 is the first short throw model in the 3000 Lumens Segment in Middle East and it delivers precise details even in dark scenes and highly saturated images, said an official.

The company’s extensive SP range of high brightness projectors include the SP920, SP870, SP831 and the SP820.

All BenQ projectors use the Texas Instruments (DLP) technology (a patented technology from Texas Instruments), which provides necessary motive power to make the pictures look sharper. 

This industry recognised technology improves colour accuracy and enables better use of lamp spectrum to achieve brighter projection. Plus, all DLP projector components are completely sealed so that dust cannot affect the image.

’Currently BenQ Middle East is our top selling vendor in the region,’ said John R Reder, business development manager (EMEA), Texas Instruments Ltd.-TradeArabia News Service