Samsung Electronics claimed that it has jumped to the global top position in the colour laser multifunction printer market, thanks to innovative product launchings and a great deal of investment in overseas business.

According to the market research company, IDC, Samsung’s A4 colour laser multifunction printer sold over eighty thousand units with a 30.9 per cent market share worldwide for the second quarter this year.

Samsung took the lead in the color laser multifunction market share over the competitor, with a 0.5 per cent difference, taking the first place position in the colour laser multifunction market in Europe and CIS region in the second quarter.

With the market share sharply increasing in Italy with 47 per cent, Samsung printer is ranked the first with a 29.4 per cent share in European colour laser multifunction market including Germany, UK, Italy, etc.
 
Behind the inspiring accomplishment of Samsung, there have been great efforts to bolster the overseas business performance for B2B.

At the beginning of this year, Samsung held product launching shows in Europe, South-East Asia and other major regions to announce six new product series, such as the CLX-3175FN, the world’s smallest colour laser multifunction printer, and the MultiXpress C8380ND, the world’s fastest colour digital multifunction printer for enterprise customers.
 
Samsung printer’s market share reached 19.9 per cent and remained within the second position worldwide for seven consecutive quarters since the second quarter of 2006.

While the other printer vendors dropped 2 per cent of their market share, Samsung showed the highest growth rate in comparison with competitors with an increase of 4 per cent within market share.
 
'Lately, printing market has been growing rapidly centering on the color laser multifunction printer,' said YH Park, senior vice president, Digital Printing Business of Samsung Electronics.

“We expect Samsung printer’s sales to consistently accelerate in the third quarter of 2008 as various color laser products released according to the market trend.'

'With unveiling of new innovative products and solutions targeting the enterprise market, which is the emerging market of printer business, Samsung will continuously amplify its leadership in the global printing market,' he added.-TradeArabia News Service