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Sharaf DG opens in Dubai Mall

Dubai, November 6, 2008

Sharaf DG, a leading electronics retailer in Dubai, inaugurated its newest store in Dubai Mall.

This comes closely on the heels of Sharaf DG  launching it’s first retail outlet outside the UAE in Bahrain last month and will be followed shortly by the opening of a unique concept store called ‘Sharaf DG 4U’ in the Mankhool area, Dubai.

The three new stores will take the total retail space owned by Sharaf DG upto 230,000 square feet with many more store openings being planned in the near future.

'There is a lot of similarity between Dubai Mall and Sharaf DG and thus it made perfect sense for us to open up a store in this prestigious and world class shopping mall,' said Nilesh Khalkho, CEO, Sharaf DG.

'Dubai Mall is the region's premier shopping, lifestyle and entertainment destination and Sharaf DG is the region’s premier electronics and IT shopping destination,' he added.

The Sharaf DG outlet in Dubai Mall will be 22,000 sq ft and located in the ‘Electronics’ Zone’ on the second level called the ‘Galleria Zone’.

The store will feature a brand new concept in retailing- the “touch and feel display”. The open display makes for a well informed purchase and unique shopping experience as it allows customers to play with real models of cameras, cell phones and mp3 players and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying.

‘Sharaf DG 4U’ is a very unique ‘concept store’ showcasing only the fastest moving electronic and IT products across all categories and not the whole range.

The 5,000 sq ft store in Mankhool is located in the heart of the city and will be a ‘Hot Deal store’ making it the ideal shopping destination for customers looking for the best offers on the most popular products in the market.-TradeArabia News Service




Tags: Dubai Mall | Sharaf DG | electronics retailer |

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