Samsung Experience opens at Dubai Mall
Dubai, December 17, 2008
Samsung Experience, the world-biggest Samsung brand and retail shop outside of Korea to date, was inaugurated at Dubai Mall.
The shop is divided into the Mobile section, the world’s first mobile experience centre outside of Korea and the Digital Media section.
The 9,140 sq ft showroom houses the latest products including LCD TVs, home cinema and Blu-Ray players, camcorders, digital cameras, mobile phones, MP3 players and PCs.
'The Samsung Experience represents a unique opportunity for Samsung to attractively showcase its brand and build relationships with customers in one of the most attractive retail markets in the world,' said S B Kim, president, Samsung Gulf Electronics.
'The brand shop is digital convergence in its purest form - where you can see, hear, touch and create the art of the possible.'
'Our hope is that the venue will become a great educational resource, communicating the life-enriching benefits of digital technology.'
“The Samsung Experience concept was developed to create ‘Samsung seamless experience ‘, and that is what people are going to be able to see and enjoy in our new flagship store.” he added.-TradeArabia News Service