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Cugini opens outlet at Pearl Qatar

Doha, December 21, 2008

Saudi-based luxury brand Cugini, has become the first store to open at $14 billion The Pearl-Qatar, one of the largest urban developments in Qatar comprising an offshore, Riviera-style man-made island.

Cugini (meaning cousins in Italian) was founded in early 2006 by two Saudi cousins Thuraya and Abeer Bin Ladin with the motto “Parisian chic – Middle East style.”

The group, which offers a selection of unique clothing and accessories by exclusive up-and-coming designers,  plans to open more outlets across the Middle East.

Eric Lebrun, executive vice president of assets management at The Pearl-Qatar, said in the coming months a number of exclusive luxury name stores will be opening at the development including famous names like Armani and Hermes.

"The environment of The Pearl-Qatar provides exclusivity for luxury brands. We have launched The Pearl-Qatar actively and for almost two months it has been accommodating thousands of visitors on a daily basis," he noted.

For the festive season a Christmas market has been launched on the Boardwalk of Porto Arabia at the Pearl Qatar.

The Cugini Qatar store’s owner, 27-year-old Qatari Heba Mohammad Al-Okar, said, “Timing wise this is considered the best moment, as new fashion lines are coming out and it’s a major holiday season.”

“ First of all I believe in the potential of Qatar. Then I believe in the concept of The Pearl-Qatar. It’s going to be better fun and shopping than St Tropez and Cannes. This is a wonderful place for its trendy way of life,” he commented.

Cugini founders Thuraya and Abeer Bin Ladin, said: "Other than our main brands, which are exclusive to Cugini, the team is always in search of new up-and-coming designers to ensure our clients are at the cutting edge of fashion.

“Our love for clothes and fashion gave us the drive to go out and hand pick some great collections for trend setters to wear…We select our products from exclusive shows and designers and we love what we select."

Hussam Ahmed, general manager of Retail at The Pearl-Qatar, said: “The objective of The Pearl-Qatar was to create this environment and now it is looked at as providing an international lifestyle for residential retail and hotels."

"The best design, the best fit-out, the best merchandise. There is no doubt that we are number one in the Middle East in terms of lifestyle."

“We are not a shopping mall we are a shopping lifestyle experience. We are creating and inspiring the culture of the designer brands,” he added.-TradeArabia News Service




Tags: Pearl Qatar | Cugini |

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