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Brother sales in Bahrain up 50pc

Manama, March 15, 2009

Brother Gulf, a leading manufacturer of printing, communication and digital imaging products, said it has registered a 50 per cent increase in its Bahrain revenues for the third quarter of 2008 when compared to last year.

The company pointed out that it has already achieved its average annual revenue after just only three quarters into the current fiscal year.

According to Brother, the market share of its laser multifunction centre (MFC) has reached 25 per cent.

Having witnessed a 50 per cent overall growth from April to December 2008 and significant popularity within the government sector, Brother Gulf is targeting all segments in Bahrain for 2009 through its local channel partners - Almoayyed Commercial Services (ACS) and Ashrafs, a company official.

'Amidst the challenges posed by the current global economic crisis, we are optimistic that the company will be able to secure the same level of growth it has achieved in the past fiscal year,' said Shinji Tada, managing director, Brother Gulf.

Driven by its strong presence in Bahrain, in addition to the country’s strong economic standing, the company expects to witness further growth by the end of the current fiscal year.

'We have always considered Bahrain as one of our key markets, and our commitment to cater to the demands of our customers in this country is in line with our plans to achieve the specific goals we have set for the region,' Tada stated.

“Our operations in the country currently cover the majority of its most important sectors, which brings our focus towards finding further opportunities for growth in order for us to reach the targets we have set for this market.'

The early achievement of our average annual growth merely three quarters into our current fiscal year is indicative of the excellent growth potential in Bahrain, and we are confident that we will be reporting a new high on our growth records in the coming months,” he added.

Brother Gulf, in partnership with its channel partners, has recently launched some of its newest products to the Bahraini market, including the MFC-6490CW - the world’s first A3 colour Inkjet Multi Function Centre (MFC), and 11 new inkjet MFCs - nine for the home and SOHO and two for the SMB segment.

'We are confident that we will be able to continue our marked growth in the region due to our growing presence in strong economies such as Bahrain.'

'Our partners, Ashrafs and ACS, have played a significant role in our success within Bahrain, and we commend their efforts to reach our market share targets,' Tada observed.

'Our strategy remains to work closely with our existing partners, who are competent enough to handle our strong distribution chain initiatives and sales promotion as well as corporate sales activities, in order for us to further increase our market share in Bahrain,” he added.-TradeArabia News Service




Tags: Bahrain | Sales | Brother Gulf |

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