Splash opens new stores in Dubai and Al Ain
Dubai, May 12, 2009
High street fashion brand Splash has launched two new stores - at Oasis Centre in Dubai and Al Bawadi Mall in Al Ain.
Also on the verge of launch is a new store in Safeer Mall at Sharjah.
The Splash store in Oasis Centre spans over 27,000 sq ft, while the Al Bawadi store is spread across 17,000 sq ft. Both stores are part of the Centrepoint format.
The Splash store at Safeer Mall store will be a stand-alone outlet and will be more than 10,000 sq ft in size.
The fashion brand now has 20 stores across the UAE with four stores in Abu Dhabi, seven stores in Dubai, three stores in Sharjah, one in Ajman and 5 stores across other Emirates.
The Oasis Centre store offers a unique retail format, including a very funky section inspired by street markets from Tokyo. It sells a very niche line of lifestyle accessories such as CD holders, bags, pocket mirrors and dolls. It also sells cool merchandise such as quirky T-shirts and denims, which are retailed exclusively from this store.
“Splash at Oasis Centre is an example of the vision that we have for the future. The Tokyo street which runs across this store is testimony to the innovation that our team of designers and buyers breathe into our business,” said Raza Beig, CEO, Splash.
In a bid to keep in touch with the burgeoning art movement which prevails in the region, Splash has also dedicated 500 sq ft of commercial retail space for budding talent absolutely free at the Oasis Centre store. This opens doors for anyone with a creative flair and entrepreneurial skills to showcase their talent in the store. Through this initiative Splash wants to identify and promote young artists and designers.
The multi-brand format of Splash caters to several lifestyle needs, retailing brands like Lee Cooper, Kappa, Nexus, Kinyobi and Retro amongst others.-TradeArabia News Service