Express opens second ME store at Dubai Mall
Dubai, May 14, 2009
Express, one of the most widely recognised fashion brands in the US, opened its second regional store at The Dubai Mall, in partnership with M H Alshaya Co.
'Dubai presents an opportunity for us to not only have a wonderful and dynamic store, but to bring Express' unique fashion point of view to what is truly Dubai’s most fashionable, cosmopolitan environment,' said Michael Weiss, president and chief executive officer of Express.
Opening day offered customers an 'Evening of Style' with a Spring Dressing trend presentation from Express style experts. Guests were also given a 'gift pack' which included an exclusive 15 per cent off offer and a free gift.
The new 1,100 sq m Express store reflects the company’s newest store design.-TradeArabia News Service