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Largest Sega outlet to open at Dubai Mall

Dubai, May 23, 2009

The largest-ever outlet of Sega Republic, a high-adrenaline ride, adventure and gaming zone, in the Middle East will open at the The Dubai Mall, said a top Emaar official.

Sega Republic is developed in association with Japan-based Sega Corporation, one of the global leaders in hi-tech entertainment.

Finishing work on Sega Republic, the newest leisure attraction at the mall, is currently progressing for opening this summer, for which The Dubai Mall has set apart 76,000 sq ft across two levels.

An indoor roller-coaster, thrilling rides and motion simulators, many of which are bespoke attractions for Dubai, are the highlight of Sega Republic, which will appeal to all members of the family.

Nasser Rafi, chief executive officer, Emaar Malls Group, said: 'As the world’s largest family shopping and entertainment destination, The Dubai Mall is continuously adding to its retail and leisure portfolio.'

'The opening of Sega Republic, the largest indoor theme park of its kind in the Middle East region, will complement the successful leisure attractions of the mall such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and The Waterfall,' he noted.

“In the coming months, even as more retail outlets open, the mall will unveil newer leisure concepts such as KidZania®, a unique edu-tainment concept for children and Reel Cinemas, the 22-screen cineplex. Leisure components are a strong draw for families and, in turn, further support retail sales.”

Sega Republic will feature numerous key attractions including Spin Gear, Halfpipe Canyon, Sonic Hopper, Initial D4 Limited, Storm-G and Outrun2 SP.

With most of the major attractions being based on skill levels, visitors are guaranteed that no two rides are ever the same, providing a unique experience every time, he added.

Visitors can also enjoy up to 250 amusement games, a climbing wall and a host of food and beverage options at Sega Republic.

Suresh Bhatia, chief executive officer, Emaar Retail, explained: 'Most of the attractions in Sega Republic will be a first-time experience for visitors to the mall and in the region.'

'The selection of rides, roller-coaster, motion ride simulators and games in this all-season indoor theme park, have been made to meet the demands of the fun-loving young population of the region as well as families.'

'Safety aspects are given the highest priority, and Sega Republic will have a dedicated team of professionals on hand to assist visitors,' he added.-TradeArabia News Service




Tags: Dubai Mall | open | Sega Republic | gaming zone |

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