Montblanc selects Dubai for key annual meet

Dubai, May 27, 2009

Luxury goods manufacturer Montblanc selected Dubai to hold its annual retail and marketing strategy meet on May 25.

The meeting was attended by senior Montblanc personnel along with franchise partners from the GCC, Levant, Egypt, India and Pakistan.

“This annual meeting is an opportunity to exchange valuable business intelligence, offer strategic and marketing operations solutions, and support tools to our distributed sales force, partners, retailers, franchises and dealers throughout the extended region,” said Joe Nahhas, regional brand director of Montblanc.

He noted that the meeting helped improve marketing execution processes and the brand experience for customers of Montblanc in the region.

In sync with the brand’s international expansion plans, Montblanc is pursuing new growth opportunities in the Middle East region.

Montblanc’s recent strategic investments in the Gulf countries include their own boutiques as well as outlets through franchise partners and shop in shop concepts covering UAE, Bahrain, Saudi Arabia, Kuwait, Oman and Qatar.-TradeArabia News Service

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