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70,000 take part in mall treasure hunt

Dubai, June 6, 2009

More than 70,000 visitors took part in a month-long treasure hunt organised by the Gold Souk at The Dubai Mall, one of the world's largest shopping malls and a premier entertainment destination in Dubai.

The participants had to identify five icons – a gold tree, falcon, camel and stallions – that are permanent fixtures in the passageways of the Gold Souk.

“The treasure hunt was one of our initiatives to further popularise the Gold Souk among our visitors,” said Nasser Rafi, chief executive officer, Emaar Malls Group, of which The Dubai Mall is the flagship development.

“With over 200 gold and jewellery stores, the Gold Souk is a must-visit retail destination for jewellery purchases. The treasure hunt also aimed at highlighting the spectacular design of the retail precinct.”

Maria Rica Joy Gador, a Filipina expatriate, was declared winner of the treasure hunt promotion, and was presented with Dh100,000 ($272,000) worth of National Bonds.

“I still can’t believe I have won the treasure hunt!” Gador said. “The Dubai Mall has taken this concept and organized it in such an interesting manner. I am so happy I had this whole experience of participating in the treasure hunt and eventually be the winner.”

During the promotion, various events such as the Arabian Dancers, falcon display, and henna and calligraphy demonstrations were held, attracting families and visitors.

The Gold Souk saw a significant increase in visitor turnout and sales, as more people explored the winding streets of the Gold Souk and the treasures it has to offer. – TradeArabia News Service




Tags: Dubai | Dubai Mall | Gold Souk | Treasure Hunt |

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