Samsung Electronics, a leading mobile phone company, is planning to expand its distribution channel network and shop displays in Egypt, as well as continue regularly launching new products for the second half of 2009.

In 2010, it aims to increase the brand awareness and strength as well as local product adoption.

This overview was provided by Duke Park, branch manager of the Samsung Cairo office, recently at a roundtable discussion focusing on the company’s 2009-2010 business strategy in Egypt.

Park began his presentation with an overview of the history of Samsung Electronics since its inception in 1969 to the establishment of its digital media and communications division in 2009.

He provided a breakdown of Samsung’s global network across 59 countries with 27 manufacturing subsidiaries, 48 sales subsidiaries, one manufacturing and sales subsidiary, nine regional headquarters, 21 branch offices, 16 research and development centers, three distribution centers, and six design centres.

He then illustrated Samsung’s position as a global leader in the electronics market, holding the top market share position worldwide in LCD TVs (21 per cent), monitors (16 per cent), LCD Panel TVs (27 per cent), flash memory (32 per cent), dynamic RAM (DRAM; 31 per cent), and static RAM (SRAM; 28 per cent).

Samsung also has the second-best market share globally for A4 color laser multi-function printers (30 per cent) and mobile phone handsets (17 per cent).

Park noted that Samsung has been the fastest growing global brand since 2002 and is ranked 21st among all global companies in 2008 with consolidated revenues of $108 billion, of which digital media and communications contributed 65 per cent.

In Egypt, Samsung has achieved 32 per cent market share in the LCD market as of April 2009, and 49.3 per cent growth in the hand-held products (HHP) division from Q208 to Q209.

The HHP division has seen steady market share growth over time from 12.7 per cent in December 2008, 13.8 per cent in January 2009 and 15 per cent in February 2009.

“Our consistent market share growth in Egypt reinforces our leadership position across products, technology and markets,” said Park.

“As a digital convergence leader we’re committed to regularly introducing innovative and technologically-advanced products to Egyptian consumers, further showcasing the strength of the Samsung brand,” he added. – TradeArabia News Service