Rivoli Group, a leading luxury lifestyle retailer in the Middle East, has received an award from Superbrands in recognition of the company’s achievements and excellence in branding.

The award was presented during an event held at the Intercontinental Hotel in Dubai Festival City where more than 1,160 UAE brands were judged by the Superbrands Council and jury. Out of this, only 64 were awarded the prestigious ‘Superbrand’ status.

Measured against the Superbrands Council’s stringent selection criteria, Rivoli was judged among the highest scoring brands, said a compny official.

Voters evaluate and score many of the leading brands available within the UAE, based on criteria like market dominance, longevity, goodwill, customer loyalty and market acceptance.

"We are honoured to be ranked as a Superbrand in the region. It is a big achievement to win recognition as one of the UAE’s best brand names," said Ramesh Prabhakar, managing partner, The Rivoli Group.

"Rivoli is proud to play such an important part helping to shape the vibrant and diverse retail scene that distinguishes Dubai and the UAE as among the world’s leading retail destinations," he commented.

The Superbrands Council comprises over 3,000 individuals with exceptional aptitude in business and thorough knowledge of respective markets and methods employed.

Receiving Superbrand status is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.

Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which is produced annually and traces the history and achievements of each brand.-TradeArabia News Service