Mall of Emirates, DCC in 'top 10' UAE brands
Dubai, July 15, 2009
The Mall of the Emirates and Deira City Centre have emerged as the only shopping malls to be listed in a top '10 UAE brands' survey conducted by BrandIndex and produced by the leading market research company YouGov.
The online study involving 750 consumers judged more than 200 brands, rating general impression, quality, corporate reputation, likeliness to recommend, value for money and satisfaction.
The survey showed that the shopping centres were two out of only three UAE homegrown brands in the Top 10 category. The other was Emirates Airline.
Most of the top ten were made up of international giants from the automobile, telecom and consumer electronics sectors, the survey added.
Fareed Abdelrahman, vice-president, Divisional Asset Management for Majid Al Futtaim Properties said the recent survey results were yet another sign of the success and popularity of the malls.
“At our malls, we always strive to ensure that our efforts are in line with the consumer’s preference, convenience and comfort. Surveys such as these recognise our efforts and we are extremely proud of the results,” he remarked.
BrandIndex has been gathering the views of consumers online each fortnight in eight sectors since March this year. Mall of the Emirates is the only mall in the UAE that has remained in the Top 10 UAE brands since the survey began.
Vivek Wagle, research director at YouGov revealed, “Mall of the Emirates and Deira City Centre have a strong customer orientation and both display high levels of service. Mall of the Emirates is the up-market quality brand in the portfolio while Deira City Centre is perceived to be value based.'
'They also perform well on each other’s strengths i.e. Mall of the Emirates gets second place on value with a score of 43 and Deira City Centre gets the same rank on quality with a similar score,' he noted.
'Both the malls are also supported by their unique offerings – Magic Planet for both and Ski Dubai for Mall of the Emirates that are also strong brands on their own. Then, there is Carrefour as well which helps raise the customer base,” Wagle added.-TradeArabia News Service