Leading Swedish design store opens at DIFC
Dubai, August 17, 2009
Globally renowned Swedish design firm Ordning&Reda has opened its first store in the Middle East at the Dubai International Financial Centre (DIFC).
Ordning&Reda, which means ‘proper order’ in Swedish - is a company that designs, produces and distributes a range of high quality paper, storage products, bags and accessories.
All of its products are designed exclusively for Ordning&Reda by select designers working in accordance to a single philosophy: colourful inspiration and Swedish design worldwide.
The global brand operates in 13 countries and counts more than 40 stores – including a store-in-store in Selfridges, London.
Abdulla bin Hamad Bin Sougat, chief executive officer of the DIFC Lifestyle Group, welcomed the Swedish brand to the region and to Dubai. “The DIFC precinct is rapidly emerging as an inspirational lifestyle destination where creativity and elegance, art and culture and refinement and sophistication go hand in hand with the work of wealth creation and assisting global fund flows.'
Ordning&Reda already has a huge fan base in the UAE and the region with aficionados picking up the branded products during their travel to Europe and other locations where it is present. The retail chain’s second store will open in Ibn Battuta Mall later this month.
“We understand that there is a demand for a high quality and well designed products within the Middle East. Ordning&Reda provides luxury with simplicity, something inherent from our Swedish roots and we are very proud to be able to offer the products and this established brand to the market,' added Annette Järnefelt, chief of Ordning&Reda.
Products launched at the opening of the first Ordning&Reda store in Dubai include sequined bags and accessories, reinforcing the festivity of the launch in the Middle East. The store will also carry student diaries, with DIFC carrying a large range of corporate products in black, leather and crocodile imitation.-TradeArabia News Service