Arabesque to open new concept store
Dubai, August 22, 2009
Arabesque Sheilas and Abayas, a luxury lifestyle products retailer, is opening its new showroom at the Sunset Mall in Dubai, in line with the company’s expansion strategy in the region.
“We were looking for a mid-size luxury shopping mall for our new store in Dubai,” said Gonzague Duriez, managing director of Arabesque Sheilas and Abayas.
“After extensive market research, we found that Sunset Mall fit all our requirements in terms of location, size, quality and audience. Sunset’s ideal location, proximity to prestigious hotels and residential areas, easy access and ample parking spaces, made it a perfect choice for our flagship store in Dubai. The facilities and size of the mall will offer customers a very relaxed and enjoyable luxury shopping experience.”
“A majority of our customers are from Dubai and the Northern Emirates,” Duriez continued.
“We felt it was important to open our flagship store in Dubai to serve our locally based customers better and to attract potential customers from the GCC region since Dubai is a preferred shopping destination.”
The new concept store, designed by a leading Canadian interior design company based in the UAE, will reflect the spirit of the brand, which is trendy, refined and minimalist.
Located in the abaya court of the fashion level of the mall, it will be a spacious shop, divided into two areas, with extensive displays of sheilas and abayas, spacious fitting rooms and sophisticated shopping environment. As per Arabesque’s policy, the focus will be on customer care and services and the launch of a loyalty program to reward the best customers.
“We are happy Arabesque chose Sunset Mall for their flagship store,” said Ani Vladi, manager marketing and operations at Dubai Investment Properties (DIP), a leading real estate developer.
“Arabesque is a successful brand in this region and is renowned for its exquisite designs and VIP clientele. We welcome them and extend our full support in helping them take their brand to even greater heights.”
Arabesque will be joining several other well-established names at Sunset Mall, DIP’s signature development, which sets a new parameter in luxury retail experience for customers looking to buy high-end brands and becomes the most prestigious address for lifestyle seekers in Dubai. – TradeArabia News Service
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